Yiwu city Ya Xi plastic model business firm
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Exploring the Art and Science of Modern Store Display
In today's competitive business environment, a successful retail store needs to do more than just provide quality merchandise. Excellent store display is an important bridge between brands and consumers, and carefully selected model props become an indispensable part of it.
Imagine walking into a boutique fashion store and being greeted by lifelike mannequins wearing the latest styles of clothing that instantly catch your eye. This visual experience not only enhances the image hierarchy of the entire store, but also greatly promotes consumers' desire to buy.
Figure: Example of vivid display in a fashion retail store
Revealing the skills of selecting full-body window models
As one of the most basic and important display tools, the full-body window model plays an important role in shaping the brand image. However, not just pick a look can have the desired effect.
first of all, we must consider the material problem. plastic is relatively economical but may lack authenticity. Although the glass fiber reinforced version has a higher cost, it has a longer life and the touch is closer to the real skin feeling. The second is whether the body proportion meets the aesthetic standards of the target population and whether the height setting can adapt to the space constraints and other factors need to be comprehensively evaluated before making a decision.
Figure: Comparison of characteristics of different types of full-body models
Focused head model-small object big effect
In addition to the complete body shape, sometimes a single realistic head portrait can also achieve the purpose of shocking people, especially for jewelry or hat decoration exhibition occasions is more common.
for example, the delicate earrings are cleverly attached to the ears on both sides and then matched with elegant hair styling, which immediately makes the originally ordinary small ornaments worth a hundred times more. Or the high-grade bowler hat is firmly worn on the top to form a strong contrast beauty, which makes people can't help but stop and take a closer look.
Figure: Practical cases of successful use of head molds for product promotion
The charm of the hand mold cannot be ignored
The last thing I have to mention is those small and exquisite hand-shaped replicas! For a brand that focuses on high-end leather goods, it's the perfect partner-imagine when an expensive but difficult-to-try-on glove is neatly arranged on a slim, slender fingertip, isn't that a great idea?
in addition, it can be extended to watches, rings and nail polish and other market segments to further explore potential business opportunities and create more added value to give back to loyal fans ~
Figure: Overview of the characteristics and scope of application of the three main models